How Target Figured Out A Teen Girl Was Pregnant Before Her

Apr 03, 2017 · Pole was tasked by Target’s Marketing Department to see if there was a way to use statistics and predictive analytics to determine whether a customer was pregnant. Pole began his research combing through Target’s baby-shower registry, identifying female customers who had through registering, informed Target of their pregnancy. Now to be fair, the story about pregnancy prediction has been inflated by the media, as they usually do. The analytics target doesn't have superpowers, and any creative model, can only assess that some people are more likely to be pregnant than others, sometimes with great accuracy, but not always. Oct 22, 2013 · Not only was the story told many times over in the New York Times, but it also became one of the lead examples illustrating the intrinsic value of “big data.” A bit creepy, yes, but basically Target uses a pregnancy-prediction score, inferred from past purchases, to develop a pregnancy-likelihood and confidence interval on every woman who Mar 07, 2012 · Pregnant women are particularly valuable because they have to buy a variety of new supplies and equipment, from crib sheets to baby monitors. The data can help Target turn new mothers into

Target uses big data to identify pregnant customers. Gilt Group creates over 3,000 unique emails for different segments of its customer base. Wal-Mart is trying to auto-generate shopping lists for

Shop Target for Pregnancy & Prenatal Care you will love at great low prices. Free shipping on orders of $35+ or same-day pick-up in store. Shop Target online and in-store for everything from groceries and essentials to clothing and electronics. Save 5% every day with your Target RedCard. Feb 17, 2012 · Turns out Target knew his daughter better than he did. She really was pregnant. (MORE: Google Wallet Hack Shows NFC Payments Still Aren’t Secure) It was a fact Target had obtained after carefully Feb 15, 2014 · Target is one such mega retailer that has figured our how to determine you are pregnant way before you start buying baby items A NY times reporter did a fantastic story in 2012 about how Target ( link ) uses this data to lure in about-to-be parents right when they are most likely to become loyal shoppers.

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Mar 07, 2012 · Pregnant women are particularly valuable because they have to buy a variety of new supplies and equipment, from crib sheets to baby monitors. The data can help Target turn new mothers into “Target has a baby-shower registry, and Pole started there,observing how shopping habits changed as a woman approached her due date, which women on the registry had willingly disclosed. He ran test after test, analyzing the data, and before long some useful patterns emerged. Lotions, for example. Jul 04, 2012 · The pregnancy story took a while to propagate, but, with its arrival in the NY Times Magazine, is now widespread. Target's methodology for predicting which Jan 23, 2014 · Target is renowned in the retail world for its data collection and analysis, grabbing bits and pieces wherever it can - from your store purchases to visits to its website to surveys you’ve taken The previously big datathon presented by HKUST&Radica was successfully held on 2 & 3 Dec 2017. Two months later on 3 Feb 2018, a first meet-up event is held in the data studio to let the people know more about big data after the big datathon. Big Data: How Target Knows You Are Pregnant Get mentored by Yu-kai Chou Every week I hop on a conference call to teach, answer questions, and give feedback to members of Octalysis Prime.